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Resolutions for a new year |
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It strikes me, in contemplating the year behind us, that things can only get better...well, it's either that, or much, much worse. As the latter prospect is far too dull to dwell upon, I'll turn to my new year's resolutions for 2009 as a means of promoting the former. In 2009, I pledge to do the following:
- Keep you up-to-date about my current learnings in sustainability.
- Share resources for non-profits and small businesses.
- Speak of the "new economy".
- Share stories of Seattle.
- Tell the people in my life how much I love them.
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Last Updated ( Thursday, 26 February 2009 )
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Stay the green course in a slow economy |
 So, recently a few of you (maybe more than a few) have been asking the following question:
"So, now that the economy is tanking, do companies stop "going green" because it's more expensive?"
I'm so delighted that you asked that question. The answer is, it depends: If you are merely purchasing offsets to compensate for all of your carbon output, well, then yes. But if you're approaching "going green" from a reductionist, cost-effective perspective, then "economic downturn" and "sustainability" go hand-in-hand. Essentially, it's environmentally beneficial to cut consumption (yes, it's true, contrary to the norms of our consumerist culture), re-use materials, turn off the lights and unplug the appliances. And that's just the small-scale, easy-pickings stuff.
A recent A.T. Kearney study shows that "companies
committed to corporate sustainability practices are achieving above-average performance in the financial markets during this slowdown." Click here to download the full report [PDF 680KB]. |
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Last Updated ( Friday, 20 February 2009 )
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Efficiency is the new Green |
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Shelton Group, a green energy think tank, just completed a study that indicates a movement towards green efficiencies in a slow economy:
"'Green' may have been the buzzword of 2008, but 'efficiency' will be the buzzword of 2009. Despite lots of press coverage to the contrary, Americans are willing to buy. And they’re willing to buy green. The difference is they’re now willing to buy green products that immediately put green back in their pockets."
[Click here to read the full article on Shelton Group's site]
This is very exciting news indeed, and dovetails nicely with the A.T. Kearny study highlighted below. |
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Last Updated ( Thursday, 26 February 2009 )
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Collaborating for Systemic Change |
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A 2007 article published by MIT/Sloan and compiled by Peter Senge, Benyamin Lichtenstein, Katrin Kaeufer, Hilary Bradbury and John Carroll stresses that cross-sector collaboration is the only real means of addressing sustainability systemically.
[Click here to download PDF]. |
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Last Updated ( Wednesday, 25 March 2009 )
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Change is inevitable...so roll with it. |
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We already knew that Guy Kawasaki was a business guru, but who knew he was so Zen too? Maybe that's what makes him successful at everything he touches. Here's a clip from an interview you most definitely should read in entirety. |
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Last Updated ( Friday, 10 April 2009 )
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